7.20.2010

Apple + Consumer Reports + duct tape = ?

California
July 12th, 2010
6:18 pm
Apple is a high-handed, narcissistic company in the image of its brilliant founder's personality. This will be a test of their corporate versatility--can they actually respond to their own serious mistake, or will they continue to believe that they are the pied piper, whose followers will go anywhere, put up with any annoyance, and swear they're having a great time, because they have purchased "coolness," and don't want to look uncool by admitting it's really a mess.

Perfect, that the adversary here is Consumer Reports, the publication with the most un-cool image in the world, after Model Railroader Monthly. Consumer Reports happens to have the truth on their side--let's see what that is worth in the battle for millennial hearts and minds.