This is Larned Jetmore's response to a Salon post titled
Celebrating Cronkite while ignoring what he did. Start with this, then if you still want to see what prompted it, there’s a link at the bottom. Here it is…
"My one comment about this article is that the notion of journalistic objectivity and neutrality is a crock. The best one can do as a journalist is strive to be fair, and give each side their say. But there's no reason in the world not to come down on one side or another if the evidence appears to warrant it. You do your reporting and try your best to make a judgment that is supported by what you find. If your conclusion is debatable, you say so, or else you simply don't draw a conclusion.
Television journalism is a different animal. Oftentimes the "reporting" isn't even done by the on-camera performer. In these days of 24/7 news, more and more of what we see is simply extemporaneous commentary. Very frequently they say nothing more than the obvious, or what has been spoon fed them either by their own editorial staffs or by their "sources." David Gregory's pompously self-effacing comment at the beginning of this article acknowledges none of this.
In the case of Cronkite, he liked to call himself a reporter, but in reality he was more of an editor. He decided what went on the news each night, and did a final rewrite to suit his aesthetic sense of good writing that could be delivered well verbally. Occasionally, at the end of the newscast, he would perform the equivalent of an editorial, which by definition is a formally articulated opinion based on his own editorial judgment. The irony is that on-camera "reporters" do this all the time when they try to sum up what it is they are "covering." Again, there's no avoiding this, but in a live medium like TV, spontaneous analysis isn't always fully informed, so it can't possibly be considered "fair." And unlike in the newspapers, where editorial commentary is mainly segregated into the op/ed pages, it creeps into news performances in ways that blur the distinction between news and opinion. That's why you can't stand Fox News, and why conservatives can't stand MSNBC.
Cronkite was also an "anchorman" during ongoing news events with historic significance. His job was to provide informed continuity on the fly, as unpredictable events unfolded and unrehearsed reports from the field came in. Again, that role is really more like being an editor, and editors have to make judgments and decisions all the time about what warrants attention and what isn't up to snuff.
The difference between Cronkite and today's anchors and news presenters is that he grew up working for newspapers and actually knew how to be a self-contained journalist who reported on events and then wrote the stories himself. He moved on to radio and found he had a good voice for the medium, but first and foremost, he was still a traditional journalist. Even by the time he got to television, he wasn't primarily a performer, per se, but instead rose to prominence because his editorial judgment was so sound. He also happened to have a reassuring camera presence thanks to his self-effacing Midwestern demeanor, and as he aged he acquired a certain gravitas that we haven't seen since. (Brian Williams' stentorian, baritone bloviation is the epitome of the pseudo-gravitas of today's news "talent.")
So while I agree with this article in general, I think it's useful to remember that "journalism" is a many-faceted profession, and that in different media it takes on special characteristics. What works in print doesn't necessarily work on the air. You can't really expect seat-of-the-pants television reports of breaking news to be deeply researched or even fair. There's simply not time for the preparation that requires, nor can the delivery always reflect a deep understanding of something that is unfolding before everyone's eyes.
I suppose the interview programs offer the greatest opportunity to practice pure journalism on television, because they basically depict the reporting process itself. But for that very reason, they are unpredictable, and usually one-sided, and happen only if the subject willingly agrees to participate. In this era of celebrity worship, you end up with two celebrities talking to each other, and in many cases each of them is more concerned with maintaining and buffing their own images than in deeply exploring ideas or uncovering something previously unknown. It's a performance, because it's all there to be seen. The best journalism, however, usually is the result of private discussions in which "sources" can be more open about what they say and in which trust between the reporter and the subject plays a role. Shows like 60 Minutes and Frontline and 20/20 are the best examples of this in television.
Journalism is a craft, not an art and not a religious calling and not a civic duty. We are blessed in this country with a tradition of journalism as "the fourth estate" -- the one that keeps the Executive, Legislative, and Judicial branches of our government honest and responsible, among other things. The Constitution guarantees the right of journalistic entities to practice without interference by the government, as long as those entities don't abuse the rights of others. That's why the journalist's highest responsibility is to be fair. Very few activities or rights are explicitly guaranteed by the Constitution, but this is one of them, along with freedom of speech. So journalism has a special status, and thus special responsibility.
But it is practiced by human beings who are fallible, and who can't help but have biases and opinions that others might challenge. It tries to shine the light on nefarious activities and to also explain how our world works, and it often comes up short because not everything can be fully understood. It can be entertaining, and there is absolutely nothing wrong with that. But it is what it is. Forget objectivity. The best we can ask for is that journalists be fair-minded and try to exert at least as much energy to understand what they disagree with as they spend trying to buttress what they believe to be true. Only then can they be considered credible."
Larned Jetmore
http://www.salon.com/opinion/greenwald/2009/07/18/cronkite/index.html